Nabisco - Logo

Logo

Nabisco's trademark, a diagonal ellipse with a series of antenna-like lines protruding from the top, forms the base of its logo and can be seen imprinted on Oreo wafers in addition to Nabisco product boxes and literature. It has been claimed in company promotional material to be an early European symbol for quality; it may be derived from a medieval Italian printer's mark that represented "the triumph of the moral and good over the evil and worldly." Oreo wafers in Canada contain the orb, but the packaging does not as they are branded as Christie in that country. In India Oreo is branded with the Cadbury logo, elsewhere the packaging is branded with the Kraft logo.

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