Beginnings
The first mX was published in Melbourne on Tuesday 6 February 2001, hoping to capitalise on the Metro format, popular in Europe. The paper contains lighter news and sports articles, often containing strange stories and facts from around the world (under the headings "Nice One" and, "What The?"). The newspaper's approach is a much greater focus on entertainment than news than broadsheet newspapers, or even other tabloids.
Melbourne Express, published by rival Fairfax Media, was this paper's competitor. Initially it used the same format, although it was released in the mornings rather than the afternoon. It began publication the day before mX, but was soon overtaken due to mX's much broader use of colour, its greater availability, and its lighter tone. In addition, mX had no explanation at its launch, allowing readers to assume that it stood for "Melbourne Express" and that it was the paper known by that name. Melbourne Express ceased publication on 7 September 2001.
The broad success of mX contributed to reduced sales of the afternoon edition of News Corporation stablemate the Herald Sun, the last edition being published on December 21, 2001.
Read more about this topic: mX (newspaper)
Famous quotes containing the word beginnings:
“Let us, then, take our compass; we are something, and we are not everything. The nature of our existence hides from us the knowledge of first beginnings which are born of the nothing; and the littleness of our being conceals from us the sight of the infinite. Our intellect holds the same position in the world of thought as our body occupies in the expanse of nature.”
—Blaise Pascal (1623–1662)
“These beginnings of commerce on a lake in the wilderness are very interesting,—these larger white birds that come to keep company with the gulls.”
—Henry David Thoreau (1817–1862)
“The beginnings of altruism can be seen in children as early as the age of two. How then can we be so concerned that they count by the age of three, read by four, and walk with their hands across the overhead parallel bars by five, and not be concerned that they act with kindness to others?”
—Neil Kurshan (20th century)