History
Launching on September 2, 1986, MusiquePlus first originated with only an eight hour schedule, sharing channel space with TVJQ (a predecessor of VRAK.TV); it consisted of music videos and interviews and performances that were taped from a studio on Boulevard St. Laurent in Montreal. Four hours of this programming was produced from MuchMusic's studios in Toronto and sent to Vidéotron for broadcast in Quebec to subscribers of MuchMusic. This programming repeated once daily.
CHUM later submitted an application with the CRTC in 1987 for a licence to operate MusiquePlus as a dedicated 24-hour channel. The CRTC approved its application, and MusiquePlus was launched as a separate channel on September 1, 1988. The channel was a joint venture between CHUM Limited and Radiomutel—each owning 50%. Radiomutuel was acquired by Astral Media in June 1999.
In July 2006, CTVglobemedia announced it would make a bid to buy CHUM Limited. Initial plans were to keep MusiquePlus and MusiMax, although shortly CTVglobemedia announced that it would sell its stake in MusiquePlus. On April 11, 2007, Astral announced that it would acquire the remaining 50% in MusiMax and MusiquePlus from CTVglobemedia, giving it full ownership. This deal was completed on June 30, 2007—to signify its independence from MuchMusic, MusiquePlus adopted a new logo the following year in September 2008. While MusiquePlus has operated separately from MuchMusic ever since the deal, the network was almost re-united with its former parent in 2012 when CTVglobemedia's successor Bell Media attempted to acquire Astral Media for an estimated $3.38 billion. However, the proposed deal was rejected by the CRTC.
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