Music of Samoa - Modern Music

Modern Music

Modern pop and rock have a large audience in Samoa, as do several indigenous bands, which have abandoned most elements of Samoan traditional music, though there are folksy performers. Some pop musicians in New Zealand learned new dance styles on a trip to the islands of Samoa, an important early node in transmitting and translating U.S street dance to Aotearoa. Recently, the Samoan population has seen a resurgence of old Samoan songs, remixed in the style of Hawaiian reggae, but with some traditional elements, such as the use of the pate and the chord structure still in use. New Zealand continues to produce modern popular Samoan stars, such as Jamoa Jam and Pacific Soul. Even traditional hymns (pese lotu) have seen a fair amount of change. Some pop bands, such as the RSA Band and the Mount Vaea Band, are associated with hotels; some hotel bands have toured in New Zealand and elsewhere. Pop musicians include the Lole, Golden Ali'is, The Five Stars, and Jerome Gray, whose "We Are Samoa" remains an unofficial national anthem. A Samoan group called Le Pasefika, going against the current trend by playing only old music, has become the hottest-selling Samoan group in the United States.

The nearly three decades of Samoan involvement in street dance and rap music in the United States has significantly affected cultural production in places where Samoans settled, particularly New Zealand. In the early 1980s, Footsoulijah, four Samoan performers from Wellington, credit the Blue City Strutters, who later became the hip-hop group Boo-Yah T.R.I.B.E, for spreading their lifelong interest in street dance and their eventual gravitation towards hiphop. Footsoulijah is animated and colorful, and always perform in camouflage fatigues, which represent their militaristic name. The group composed the anthem "Represent for My People," which includes the chorus "Always represent for my peoples / Pacific islanders of foreign soil / style lethal / take a look as we enter the next chapter / flip the script / Polynesian is my flavour."

There is currently a dichotomy between old and new in cultural aspects of Samoan life, especially dance. Some assert, "Whereas Samoan music has adopted guitars and other musical instruments, dance, which relies solely upon the performers body (with some exceptions—fire dance, knife dance, etc) still requires the performer to retain grace and move their arms and hands in the approved fashion" but a National Geographic article from 1985 shows a "juxtaposition of 'tradition' and 'modernity' with two markedly different photographs of Samoan youth." One photograph has a Samoan child in traditional garb, dancing in a traditional way; the other shows a youth dressed in typical hiphop-style dancing.

Like other Samoans, Kosmo, one of the most famous Samoan hip-hop artists, picked up his dance moves while living in California. He integrated a combination of a bit of strutting, a little boogaloo and popping, and some tutting into his music. He learned the dance while staying with family in Carson, a community that drew large numbers of Samoans relocating from the islands in the 1950s-1970s. As he discovered, popping and other 'street dance' forms thoroughly saturated the lives of Samoan youth growing up in the late 1970s and early 1980s in Carson and neighboring Compton and Long Beach. He vividly remembers, "all the coolest cats was poppin' down at Scott Park." When he returned to New Zealand, his vocabulary brought him prestige among his peers, most of whom tried to integrate dance moves from movies. "Kosmo didn’t consider himself any good until he returned to New Zealand. . . . Here they were just doing the basics, he knew more." For young artists, this hiphop-oriented form of dancing was not only a way to express oneself creatively, but also a powerful sexual tool: “For young men, dance skills also helped to attract the young women who were always present either as critical audience or fellow dancers. As Kosmo recalls, “All the poppers got the girls,” highlighting another case of dance as an equalizing sexual power tool utilized by both sexes in global hip hop. In 1990, Kosmo and two fellow Samoans created The Mau, a hiphop group named for the organization that pushed for Samoan independence under the German and New Zealand colonial administrations. Although the name was rooted in Samoan history, it demonstrates U.S. influences. Similar to the movement of black consciousness in America, the motto for the Mau movement in Samoa was Samoa Mo Samoa 'Samoa for Samoans'. The group continued to articulate a diasporic Samoan cultural nationalism by drawing upon their knowledge of Samoan history, as well as the popular stories of the Black Power movement presently circulating in American hiphop. Their combination of Samoan heritage and American iconography influenced many groups that followed.

Samoans abroad have achieved some musical renown. The Boo-Yaa TRIBE had a brief flirtation with the American mainstream, and the Samoan Sisters found more lasting fame in New Zealand. The shows My Idol and Samoa Star Search became important musical competitions in Samoa. Modern Samoan music shows influence from electrical instruments, jazz, and reggae, and even some house and techno styles.