Much Apu About Nothing - Reception

Reception

In its original American broadcast, "Much Apu About Nothing" finished 49th in the ratings for the week of April 29 to May 5, 1996, with a Nielsen rating of 8.2. The episode was the fourth highest-rated show on the Fox network that week, following The X-Files, Beverly Hills, 90210 and Melrose Place.

Since airing, the episode has received mostly positive reviews from television critics. DVD Movie Guide's Colin Jacobson commented positively on the episode, and said that "if any show's taken a more unusual path to a story about xenophobia, I’ve not seen it." He praised the bear scenes, which he thought was the episode's most "amusing" part. The review continued, "The parts with the immigrants are also good, especially since they make their point deftly. Add to that the hilarious sound of 'American Apu' and this is a strong program." Jennifer Malkowski of DVD Verdict considered the best part of the episode to be when Homer tries to teach Apu American history, noting that you should watch for Homer's "relevant and complex" diagram of a stovepipe hat. The website concluded its review by giving the episode a grade of B+. The authors of the book I Can't Believe It's a Bigger and Better Updated Unofficial Simpsons Guide, Warren Martyn and Adrian Wood, wrote: "One of the most outspoken, and certainly angriest of episodes succeeds as a savage satire on the scapegoating of immigrants. Homer has never been so frighteningly dumb, although he does come through with a rousing liberal speech." The episode is The Simpsons creator Matt Groening's third favorite episode of the show. The episode received a negative review from Dave Foster of DVD Times. He considered "Much Apu About Nothing" to be one of the season's most "tiring" episodes, "mostly because Apu is not a strong enough character to focus an episode on no matter how much writer David Cohen develops him". Foster commented that the episode deals with a political issue which is "difficult to broach in twenty minutes and is therefore reached and sewn up in a rather haphazard manner".

The episode has become study material for sociology courses at University of California Berkeley, where it is used to "examine issues of the production and reception of cultural objects, in this case, a satirical cartoon show", and to figure out what it is "trying to tell audiences about aspects primarily of American society, and, to a lesser extent, about other societies." Some questions asked in the courses include: "What aspects of American society are being addressed in the episode? What aspects of them are used to make the points? How is the satire conveyed: through language? Drawing? Music? Is the behavior of each character consistent with his/her character as developed over the years? Can we identify elements of the historical/political context that the writers are satirizing? What is the difference between satire and parody?"

In the episode, after the creation of the Bear Patrol, bear sightings decrease to zero, so Homer concludes that the Bear Patrol must be working. Lisa attempts to demonstrate Homer's logical fallacy by the example of a tiger-repellent rock, but it goes over his head. Scott Anthony of the Harvard Business Review describes this scene as a "classic example" of the inforrmal fallacy of assuming that correlation implies causation. Mike Moffatt also called it "the best all-time discussion of faulty reasoning".