Acquisition of Emeril Lagasse Franchise
On Tuesday, February 19, 2008, MSL Omnimedia announced that the company had reached an agreement with celebrity chef Emeril Lagasse to purchase certain business assets for $50 million: $45 million in cash and $5 million in stock. With the exclusion of Emeril Lagasse’s restaurant chain and his foundation, the deal consists of the rights to television programs such as Essence of Emeril and Emeril Live, Emeril Lagasse’s Cookbook library, the emerils.com website, and kitchen and food products.
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