Release and Reception
Following objections from the local police, two scenes were removed by producers from the version of the film screened in the city of Mumbai. One scene showed a Hindu man saying—using profanity—that Muslims should be sent back to Pakistan; the other featured a policeman using obscenities with a communal undertone. The police felt both scenes were too "provocative" for a "communally sensitive" city. However for the rest of India, the film was screened in its entirety.
The film had only modest box office success; domestically, it made 7.3 million rupees in its first release. However, thanks to its low budget and the spread of multiplexes in India, it brought in some revenue. Furthermore, the contemporary trend in the Indian television channels is to showcase films within months of their release. This trend helped modest box-office successes such as Mr. and Mrs. Iyer to get additional thrust to their financial returns. Indeed, Mr. and Mrs. Iyer was one of the first films that led to reworking of the business models for small films in India. In addition, Triplecom Productions sold the dubbed version in Italy for $20,000. A trade analysis by Rediff.com suggested that small-budget films such as Mr. and Mrs. Iyer did not compromise on marketing budgets, instead they put efforts in marketing themselves more innovatively.
Read more about this topic: Mr. And Mrs. Iyer
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