Relevance of User Generated Reviews and MouthShut.com's Impact
A Nielsen global survey revealed that 87 percent of Internet accessing Indians trust recommendations from others over any other kind of advertising, making word-of-mouth, the most powerful tool in the industry. Asian Age newspaper recommends that most Indians online are referring to MouthShut for first hand product reviews and product information
A CNBC- TV 18 interview reveals that MouthShut.com has more than 2 million (2005) registered users from India and the globe making it a profitable venture with value for Internet users
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