MouthShut in Academic Research
Due to the depth and variety of original content published, MouthShut.com has been used by researchers in the corporate and academia to understand consumer behavior.
A number of articles and MouthShut's content has been used to cite consumer and culture pattern, such as Advertisement And Promotions: An Imc Perspective by Alan D'souza Kruti Shah (Paperback - 2008)
A book published by Klett Verlag GmBH in Germany included reviews from MouthShut.com as additional reading material. This was used in Germany for school-level reading material.
MouthShut was discussed extensively in Consumer Behavior (Wayne et. all, 2008)
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