Sports
Morelia is represented by their first division soccer team, Monarcas Morelia.
Club Morelia was founded in 1924 on a field outside the city where a monument to Lázaro Cárdenas is now located. The team's original name was Oro (gold) and was owned by Eucuario Gómez. In 1951, after winning the championship of Mexico’s Second Division, it was renamed Club Deportivo Morelia, and Club Atletico Morelia After entering the 1st division for the first time. The team was nicknamed “Amarillo”(Yellow) During the 1956-57 season, when the club won the right to play in the 1st division in which they played in their first tournament for the Copa México against Club América.
The club descended into the 2nd division again in 1968 and experienced tough times during the early 70s. By the end of the 73-74 season the team was completely restructured by 32 Morelia Businessmen who acquired the team. After 13 years in the 2nd division, the team finally returned to 1st division play in 1981 and by the mid 80s was competitive and reaching the Liguilla (playoffs) regularly.
Following many years of playing at Estadio Venustiano Carranza, the completion of Estadio Morelos in 1989 gave the team a new home. In 1996, the team was acquired by TV Azteca and the name Monarcas (Monarchs) Morelia was adopted in 1999. The team won its first championship during the Invierno 2000 season and by mid-decade, was playing in international competition such as the Copa Libertadores and the Liga de Campeones de la CONACACAF (CONCACAF Champions League). The team's latest success came during the 2010 North American SuperLiga tournament, which Monarcas won over the New England Revolution on September 1, 2010 at New England.
The team closed the Apertura 2010 tournament of the Primera División de México (Mexico's 1st division), failing to make the "liguilla".
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