Moral Character - Overview

Overview

The word "character" is derived from the Ancient Greek word "charaktêr", referring to a mark impressed upon a coin. Later it came to mean a point by which one thing was told apart from others. There are two approaches when dealing with moral character: Normative ethics involve moral standards that exhibit right and wrong conduct. It is a test of proper behavior and determining what is right and wrong. Applied ethics involve specific and controversial issues along with a moral choice, and tend to involve situations where people are either for or against the issue.

In 1982 V. Campbell and R. Bond proposed the following as major factors in influencing character and moral development: heredity, early childhood experience, modeling by important adults and older youth, peer influence, the general physical and social environment, the communications media, the teachings of schools and other institutions, and specific situations and roles that elicit corresponding behavior.

The field of business ethics examines moral controversies relating to the social responsibilities of capitalist business practices, the moral status of corporate entities, deceptive advertising, insider trading, employee rights, job discrimination, affirmative action and drug testing.