History
Originally named Molive.cn, it was founded on January 1, 2006 by China Daily staffer Eric Zhang as a spin-off of Chinadaily.com.cn. It was initially created to provide internet service as well as other premium services to cell phone users in China. When the company noticed an influx of users uploading pictures from their cell phones to report live events such as traffic jams, street fights and fire accidents, Molive.cn narrowed its service to the picture uploading business.
On October 18, 2006, Molive.cn changed its name to Moobol.com and primarily focused on providing a place on the internet for the common people to upload the photos they have taken with their digital cameras and camera phones. These photographs are usually uploaded in groups and accompanied with a brief description to illustrate an event or events that happened during the time the pictures were taken.
Moobol.com is considered the pioneer citizen journalism web site in China. The creation of Moobol.com is significant because its model is revolutionary to the traditional Chinese media. On similar websites, bloggers often take the role of analysts rather than reporters. Since the beginning of the new millennium, a growing percentage of television stations and newspapers prefer news (photographs, audio, stories) by citizen journalists over the traditional media. The current media, whether it is television, newspaper, or radio, employee professional journalists to report the news they see fit, often with biased views. But due to geographical difference and the conflict of interest, working journalists do not possess the capability to be at every corner of China in any given time frame and they do not always report all the stories as they develop. Moobols (Moobol users/citizen journalists) upload and report content based exclusive and non-exclusive news stories often ignored by the mainstream media outlets.
Read more about this topic: Moobol
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