Monster Beverage - Notable Events

Notable Events

In April 2008, the FDA ruled products containing high-fructose corn syrup could not be labeled "natural". Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead.

In September 2009, Hansen brand Monster Energy sent a cease and desist letter to Rock Art Brewery, demanding the microbrewery stop selling its Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees. This resulted in a boycott of all Hansen products by several Vermont retailers.

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