Overview
The website claims that it is the UK's biggest independent money site, with 13 million unique users a month. The site aspires to have an ethical stance with the principles of being free to use with no advertisements, independent, unbiased and journalistic in all its research and money-saving articles.
The website has no advertisements; however, the website contains affiliate links to merchants and receives commission for each purchase made. A small proportion of this income is donated to charity; of this, two thirds is donated to the MSE Charity, and the rest is donated to five other nominated charities by members.
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