Molson - Economy

Economy

Molson-Coors brands in Canada and the United States include Molson Canadian (lager), Molson Canadian Light, Molson Canadian 67, Coors Light, Coors Light Iced T, Molson M, Molson Ice, Molson Golden, Molson Export (ale), Molson Dry, Molson XXX, Stock Ale, Rickard's, Pilsner, Carling, Keystone Lager, Keystone Light, Bohemian, and Calgary Export. In Brazil, Molson owns partial stakes in the Brazilian brands A Marca Bavaria and Kaiser, after acquisitions and disposals in 2000, 2002 and 2006. Molson Coors Canada has the marketing and selling rights for Corona brands, marketing and selling rights for Heineken in Canada, and marketing and selling rights for Miller brands in Canada. Beginning in 2007, Molson Coors announced a joint venture with Miller's parent to create MillerCoors, which handles production and distribution for both companies' American brands in the US market.

On June 20, 2009, the brothers Geoff Molson, Andrew Molson, and Eric Molson announced the purchase of 80.1% of the Montreal Canadiens from Colorado businessman George Gillett. The Canadiens have historically been the NHL's most successful hockey team. Along with the current majority ownership that the Molson brothers have of the team, the Molson company has owned all or portions of the Montreal Canadiens. In June 2009, the consortium led by the Molson brothers acquired the remaining 19.9% of the team that had been held by the company. Among many sports sponsorships, Molson and/or Coors also have deals with the Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, Edmonton Oilers, Colorado Avalanche, Phoenix Coyotes and Detroit Red Wings, and their beverages can be purchased at other sports venues, such as the home of the Philadelphia Flyers, the Wachovia Center and the Washington Capitals at the Verizon Center

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