History
3DB was awarded its broadcast licence in 1925 but did not make its debut on-air until 27 February 1927 in a fairly low key manner. The station was originally owned by Druleigh Business College, hence the callsign "DB". The original studios were located in Capital House, Swanston Street, Melbourne.
In 1929, 3DB along with 3UZ participated in experimental television broadcasts using the Radiovision system.
From 1929 until 1987 3DB was owned and operated by The Herald and Weekly Times Ltd, owners of The Herald and The Sun News-Pictorial newspapers.
In 1942, Sir Keith Murdoch as Managing Director and Editor of The Herald agreed that The Herald and Radio station 3DB should broadcast an all day appeal on Good Friday.
3DB was one of the first Melbourne radio stations to initiate talkback programs in the late 1960s. Coverage of horse racing was shared in Melbourne between 3DB(Eric Welch),3AW(Fred Tupper)3XY (Harry Solomons) 3UZ (Bert Bryant) The ABC(Jim Carrol and later Joe Brown). In 1983, 3UZ revamped its program lineup and cancelled all horse racing coverage, leaving 3DB as the sole outlet for racing on Melbourne radio. By 1987, the Victorian Racing industry had purchased 3UZ and hence took back exclusive rights to horse racing coverage effective from February 1988.
The Albert Family purchased 3DB in 1988 and changed the call letters to 3TT. The station converted to FM two years later and became 101.1 TT-FM (with official callsign 3TTT).
The station changed its on-air name to Mix 101.1 in 2001.
3DB's old AM frequency of 1026 AM is now occupied by ABC NewsRadio.
Read more about this topic: Mix 101.1
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