Mitsubishi I-Mi EV - Production

Production

Full production of the i-MiEV started in July 2009 and Mitsubishi expected initial sales volume to be small, to sell up to 1,400 vehicles by March 2010, but expected sales to rise to 5,000 vehicles in the following twelve months, once retail sales had started. Mitsubishi decided to target sales to corporate customers in Japan at first to allow local governments and businesses to set up recharging stations around the country. The company said initial sales were constrained by production capacity but expects production to ramp up quickly from 2,000 units in 2009/10 to 30,000 vehicles within three years as it expands production of lithium-ion battery through Lithium Energy Japan, a joint venture with GS Yuasa Corporation and Mitsubishi Corporation. Production was projected to increase to 9,000 units in its fiscal year 2010/11, and to 18,000 in the following twelve months.

Production of the left-hand drive European-spec i-MiEV began in October 2010. By the end of November 2010 cumulative production had reached 5,000 units at Mitsubitshi's Mizushima Plant. In May 2011 Mitsubishi announced a new production target of 25,000 i-MiEVs worldwide in fiscal year 2011. The carmaker also plans to export about 15,000 units overseas, mainly to Europe, where the company will promote sales to the European public sector, such as police departments and local governments. Production of the American-spec i electric car began in late October 2011. Since July 2009 Mitsubishi had manufactured more than 33,000 i-MiEVs and rebadge versions by March 2013, including more than 11,000 units rebadged in France as Peugeot iOn and Citroën C-Zero, and sold in the European market.

In August 2012, and as a result of Europe's debt crisis that resulted in PSA Peugeot Citroen (PSA) Group slow sales, Mitsubishi Motors announced the suspension of its supply of the i-MiEV electric vehicle to PSA, although the period for supplying vehicles under their contract as part of original equipment manufacturer agreements has not yet ended. The suspension is part of the decision of several Japanese manufacturers to suspend their joint development projects and contracts with several European partners. By early August 2012, PSA had sold a total of 6,575 Peugeot iOns and Citroën C-Zeros since their launch in Europe in 2010, while Mitsubishi had assembled almost 11,000 electric cars destined to PSA, leaving the French carmaker with more than 4,400 electric cars in unsold inventory. PSA only sold 50% of the sales target set for 2011 and according to PSA the supply was only temporarily interrupted.