Mitsubishi GTO - Overview

Overview

Following the successful showing of the Mitsubishi HSR and Mitsubishi HSX concept cars at the 1989 Tokyo Motor Show, Mitsubishi developed the new GTO as a technologically advanced 2+2 seater sports coupe to compete with the Honda NSX, Mazda RX-7, Nissan 300ZX, Skyline GT-R, Subaru SVX and the Toyota Supra. They resurrected the GTO name, and the car went on to serve as Mitsubishi’s flagship for the remainder of the decade. However, despite the cachet of the badge at home, it was marketed as the Mitsubishi 3000GT and as the Dodge Stealth outside Japan; the company was concerned that connoisseurs would object to the evocative nameplate from the highly regarded Ferrari 250 GTO and Pontiac GTO being used on a Japanese vehicle. However, regardless of its badge or eventual target market, every car was built on the same production line at Mitsubishi's plant in Nagoya, Japan. Its introduction in Japan was during the softening of the Japanese economy, known as the "bubble economy" which had an affect on sales.

A Dodge Stealth was initially to be used as a pace car for the 1991 Indianapolis 500 race. The United Auto Workers (UAW), however, did not like the idea of a Japanese-manufactured car being a pace car for the race, and a prototype Dodge Viper was substituted.