Modelling, Fashion Design, and Endorsements
Barton has been in many television commercials and print advertising campaigns. Barton has modeled for companies Calvin Klein, bebe stores, Aéropostale, Monsoon Accessorize, Dooney & Bourke, JC (Jeans and Clothes), European clothing line Morgan de Toi, Jaspal, and Neutrogena skincare products. She became the spokesperson for Keds Sneakers, substantially increasing their sales. In Australia, she appears in commercials for teen magazine Famous and was the guest of honour at retail giant David Jones Tahitian Summer Collection launch. She has also endorsed Chanel jewelry, appearing at a number of events for the brand. In a 2005 interview, she stated that she liked the Chanel brand because they produced a large number of clip-on earrings suitable for women who did not have pierced ears, as she did not at the time. In 2009, having had her ears pierced especially for her role in The Beautiful Life, she modelled jewelry for the company Inspired Creations, including pierced earrings and their Waxing Poetic range of charms.
In 2008 she won the InStyle "icon of the year" award from Karl Lagerfelt at the Viper awards in Berlin. Lagerfelt spoke about Barton; “So many girls want to look like Mischa Barton. She is a fashion role model for an entire generation. I am so happy to be able to present her with the VIPer Award.”
Barton also became a spokesperson for the SAFE (Skin Awareness for Everyone) campaign in 2007. In addition, she lent her name to the TRAID campaign (Textile Recycling for Aid and International Development) in association with Visa Swap. Barton was photographed in April 2007 for the Fall 2007/2008 advertising campaign for Italian clothing brand Iceberg, modeling with Nicolas Bemberg.
In July 2008, she created a 14 piece handbag collection for online retailer, ASOS.com. Barton was reportedly very involved in the line which retails from £20 to £145. She told ASOS magazine that she first discovered the website through her sister.
In December 2008, Barton premiered her line of headbands released on the Stacy Lapidus line. The headbands cost from $90 to $200. She also has a handbag line for London-based Ri2k, which is sold in the United Kingdom and Australia only. In early 2009, she became the "new face" of Herbal Essences.
In June 2010 she was announced as the face of Philipp Plein couture. Plein revealed, “Being in the limelight for a young and beautiful girl, the looks of course always get a lot of attention, Mischa Barton got a lot and learned to live with her fame. For me it was the big challenge to again show her as a Diva, a Rock ´n` Roll Goddess”. The campaign will be circulated in international editions of leading fashion magazines.
In October 2011 she appeared in a controversial photoshoot for Tyler Shields that was showcased at the Imitate Modern Gallery in London . Artinfo remarked at the "sense of subjugation" in the raw-meat inspired shoot, "Barton is naked, lipsticked, and icily coiffed like a Duran Duran-era object of desire."
In December 2011 it was reported that Barton plans to open a clothes and shoes store in Shoreditch, the store has the working-title of 'Mischa's Closet'. In March 2012 she debuted a new line of clothing, accessories, cosmetics, and bath products on the internet called Mischa's Place. Barton has plans to expand Mischa's Place beyond the internet and is set to open a Mischa's Place flagship store in London at Spitalfields Market.
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