Million Man March - Media Portrayal

Media Portrayal

In addition to their goal of fostering a spirit of support and self-sufficiency within the black community, organizers of the Million Man March also sought to use the event as a publicity campaign aimed at combating what they perceived as the negative racial stereotypes in the American media and in popular culture. March organizers were dismayed by the sweeping stereotypes they thought white America seemed to draw from the coverage of such figures as Willie Horton, O. J. Simpson, and Mike Tyson. Believing that “black men have been designated by the culture as the sacrificial lambs for male evil”, event organizers asked black male attendees to make a public display of their commitment to responsible and constructive behavior that would give the mass media positive imagery to broadcast.

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