Postwar Expansion
Between 1956 and 1960, Miller & Rhoads began to expand, opening stores in downtown Lynchburg, Charlottesville and Roanoke. The stores were full-line, multi-level operations that were traditional in design and included many features popular at the Richmnond store, like the Tea Room.
By the late 1960s, the chain also added new suburban stores at Southside Plaza and Willow Lawn in Richmond, Walnut Plaza in Petersburg, Newmarket Shopping Center in Newport News, Southern Shopping Center in Norfolk, Pembroke Mall in Virginia Beach, Barracks Road Shopping Center in Charlottesville, Pittman Plaza in Lynchburg and Roanoke-Salem Plaza in Roanoke. Generally, the first wave of Miller & Rhoads' suburban expansion was smaller specialty stores that focused on family apparel, primarily ladies' ready-to-wear.
In 1967, Miller & Rhoads merged with Washington, DC-based department store Julius Garfinkel & Co and New York-based specialty chain Brooks Brothers to form Garfinckel, Brooks Brothers, Miller & Rhoads, Inc..
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