Worldwide Version
The European version of the bar has no caramel topping, and consists of a nougat centre that is considerably lighter than that of the Mars bar. Because of this low density (0.88 g/cm3), it floats when placed in milk. This rare attribute was used for an advertising campaign in Germany, France, Russia, Republic of Ireland, Poland, the Netherlands and the United Kingdom.
Originally available within Europe only in chocolate flavor, the centre changed to vanilla flavor in around 1993, although the chocolate flavor still remains available in Australia. The bar is also available in banana, mango and strawberry flavors. In the UK, Mars introduced the Flyte bar which is identical to the old-style chocolate flavored Milky Way but only comes in twin packs. Also available in Europe are Milky Way Crispy Rolls, chocolate covered wafer rolls with a milk-cream filling.
A popular child-oriented derivative of the Milky Way bar known as 'Milky Way Magic Stars' is also sold in the UK and consists of small aerated chocolate star shapes. Originally, every star was engraved with a different smiley face, each representing one of the magic star characters portrayed on the packaging. The characters were: Pop Star, Jess Star, Bright Star, Super Star, Happy Star, Sport Star and Baby Star. Recently, however, the characters and their respective engravings have been discontinued, possibly to lower production costs.
Depending on the version consumed the calorie intake is different. For the British version this bar is 99 calories.
Read more about this topic: Milky Way (chocolate Bar)
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