Milky Way (chocolate Bar) - American Version

American Version

The Milky Way bar was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste was taken from a famed malted milk drink (milkshake) of the day – not the Earth’s galaxy, as many contend.

On March 10, 1925, the Milky Way trademark was registered in the U.S., claiming a first-use date of 1922. In 1924, the Milky Way bar was introduced nationally and sold USD800,000 that year. The chocolate for the chocolate coating was supplied by Hershey's.

By 1926 it had two flavors, chocolate and vanilla, each for a nickel. In June 1932, the Milky Way bar was sold as a two piece bar, but just four years later, in 1936, the chocolate and vanilla were separated. In 1969 a variant with vanilla nougat and dark chocolate was named "Forever Yours," Years later the bar was renamed "Milky Way Dark," and finally "Milky Way Midnight."

In 1935 the slogan was "The sweet you can eat between meals." It was then changed to "At work, rest and play, you get three great tastes in a Milky Way." By 2006 the US slogan was "Comfort in every bar." and most recently became "Life's Better the Milky Way."

In 2010, the Milky Way Simply Caramel bar went on sale. This version has no nougat and is made of caramel covered in milk chocolate. In 2011, a fun size offering of the Simply Caramel bar was introduced.

In 2012, Milky Way Caramel Apple Minis went on sale as a limited time offering for the Halloween season.

The American Milky Way bar contains 260 Calories in each 58 gram bar, while the smaller Milky Way Midnight contains 220 Calories in each 50 gram bar and the Milky Way Simply Caramel bar contains 250 calories in each 54 gram bar.