Advertising
See also: Humphreys (Unigate)From the 1950s onwards there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day". In the 1980s, they ran the "Accrington Stanley, Who Are They?" advert which was widely praised.
The campaigns were largely on ITV television, but were also printed on the returnable milk bottles delivered by milkmen.
The Milk Marketing Board sponsored the Milk Race Tour of Britain cycle race from 1958-1993, at 35 years making it the longest cycle sponsorship in the UK ever.
The Milk Marketing Board also sponsored the Football League Cup from 1981-1986, renaming it the Milk Cup.
Read more about this topic: Milk Marketing Board
Famous quotes containing the word advertising:
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)