Middle of The Road (music) - History

History

The middle of the road music category usually includes these genres:

  • Easy listening
  • Traditional pop music of the pre-rock & roll era; and, later, imitative recordings of the style
  • Orchestral ballads
  • Musical theater songs
  • Smooth jazz melodies
  • Soft rock songs and melodies
  • Quiet Storm

As an AM radio format in North America, MOR's heyday was the 1960s and the 1970s. The 50,000-watt AM radio stations WLW in Cincinnati, Ohio, WJR in Detroit, Michigan, WNEW in New York City, New York, WCCO in Minneapolis, Minnesota, KMPC in Los Angeles, California, and Canadian stations CFRB in Toronto, Ontario and CKNW in Vancouver, British Columbia, were known as "full-service MOR" stations with scheduled programming other than the MOR music. In that time, as the listener demographic groups aged, and popular music emigrated to FM radio, MOR stations competed with adult contemporary FM stations and AM stations broadcasting the Music of Your Life and adult standards formats, most eliminated music and transmitted only news and talk programs; some continued to play MOR music until the early 1990s. Currently, the MOR style of sound is in the catalogue of the modern adult standards music format.

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