Press Coverage and Settlement
Rowe went to the press, creating publicity for the case and garnering support for his cause, including donations of over $6,000 and an offer of free advice from a lawyer. At one point Rowe was forced to take down his site after it was overwhelmed by around 250,000 page views over a period of twelve hours, only managing to get the site back up after changing to a service provider with a higher capacity. The case, portrayed as a David versus Goliath struggle by the media, characterized Microsoft in a negative light. The resulting bad publicity was later described as a "public relations mess." The public showing of support that Rowe received was credited with "softening Microsoft's stance," leading to an eventual settlement.
In late January 2004, it was revealed that the two parties had come to an out of court settlement, with Microsoft taking control of the domain. In return Microsoft agreed to pay all of the expenses that Rowe had incurred including setting up a new site at and redirecting traffic to MikeRoweforums.com. Additionally Microsoft provided Rowe with a subscription to the Microsoft Developer Network, an all expenses paid trip for him and his family to the Microsoft Research Tech Fest at their headquarters in Redmond, Washington, training for Microsoft certification and an Xbox with a selection of games. Following an on-line poll, Rowe donated most of his legal defense fund to a children's hospital and used the remaining money for his future university education.
Read more about this topic: Microsoft Vs. Mike Rowe Soft
Famous quotes containing the words press and/or settlement:
“It is in the nature of allegory, as opposed to symbolism, to beg the question of absolute reality. The allegorist avails himself of a formal correspondence between “ideas” and “things,” both of which he assumes as given; he need not inquire whether either sphere is “real” or whether, in the final analysis, reality consists in their interaction.”
—Charles, Jr. Feidelson, U.S. educator, critic. Symbolism and American Literature, ch. 1, University of Chicago Press (1953)
“Before I get through with you, you will have a clear case for divorce and so will my wife. Now, the first thing to do is arrange for a settlement. You take the children, your husband takes the house, Junior burns down the house, you take the insurance and I take you!”
—S.J. Perelman, U.S. screenwriter, Arthur Sheekman, Will Johnstone, and Norman Z. McLeod. Groucho Marx, Monkey Business, terms for a divorce settlement proposed while trying to woo Lucille Briggs (Thelma Todd)