Development
On 18 November 2008, Microsoft announced plans for a free consumer security product, codenamed Morro. This development marked a change in Microsoft's consumer AV marketing strategy: instead of offering a subscription-based security product with a host of other tools, such as backup and a personal firewall, Morro would offer free AV protection with a smaller impact on system resources. Amy Barzdukas, senior director of product management for the Online Services and Windows Division at Microsoft, announced that Morro would not directly compete with other commercial AV software; rather it was focused on the 50 to 60 percent of PC users who did not have or would not pay for AV protection. By 17 June 2009, the official name of Morro was revealed: Microsoft Security Essentials.
On 23 June 2009, Microsoft released a public beta to 75,000 users in the United States, Israel, China and Brazil. Anticipated to be available in 20 markets and 10 languages, the product was scheduled for release before the end of 2009; the final build was released on 29 September 2009.
Read more about this topic: Microsoft Security Essentials
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