Michelle Obama - 2008 Presidential Election

2008 Presidential Election

The Obamas fist bump upon his winning the Democratic nomination. The Obamas, with Joe and Dr. Jill Biden at the August 23, 2008 Vice Presidential announcement in Springfield, Illinois. Obama speaks at the 2008 Democratic convention

Although Obama has campaigned on her husband's behalf since early in his political career by handshaking and fund-raising, she did not relish the activity at first. When she campaigned during her husband's 2000 run for United States House of Representatives, her boss at the University of Chicago asked if there was any single thing about campaigning that she enjoyed; after some thought, she replied that visiting so many living rooms had given her some new decorating ideas.

At first, Obama had reservations about her husband's presidential campaign, due to fears about a possible negative effect on their daughters. She says that she negotiated an agreement in which her husband was to give up smoking in exchange for her support of his decision to run. About her role in her husband's presidential campaign she has said: "My job is not a senior adviser." During the campaign, she has discussed race and education by using motherhood as a framework.

In May 2007, three months after her husband declared his presidential candidacy, she reduced her professional responsibilities by 80 percent to support his presidential campaign. Early in the campaign, she had limited involvement in which she traveled to political events only two days a week and traveled overnight only if their daughters could come along; by early February 2008 her participation had increased significantly, attending thirty-three events in eight days. She made several campaign appearances with Oprah Winfrey. She wrote her own stump speeches for her husband's presidential campaign and generally spoke without notes.

Throughout the campaign, some media often labeled her as an "angry black woman," and some web sites attempted to propagate this image, prompting her to respond: "Barack and I have been in the public eye for many years now, and we've developed a thick skin along the way. When you’re out campaigning, there will always be criticism. I just take it in stride, and at the end of the day, I know that it comes with the territory." By the time of the 2008 Democratic National Convention in August, media outlets observed that her presence on the campaign trail had grown softer than at the start of the race, focusing on soliciting concerns and empathizing with the audience rather than throwing down challenges to them, and giving interviews to shows like The View and publications like Ladies' Home Journal rather than appearing on news programs. The change was even reflected in her fashion choices, wearing more informal clothes in place of her previous designer pieces. The View appearance was partly intended to help soften her public image, and it was widely-covered in the press.

The presidential campaign was her first exposure to the national political scene; even before the field of Democratic candidates was narrowed to two, she was considered the least famous of the candidates' spouses. Early in the campaign, she told anecdotes about the Obama family life; however, as the press began to emphasize her sarcasm, she toned it down. New York Times op-ed columnist Maureen Dowd wrote:

I wince a bit when Michelle Obama chides her husband as a mere mortal – comic routine that rests on the presumption that we see him as a god ... But it may not be smart politics to mock him in a way that turns him from the glam JFK into the mundane Gerald Ford, toasting his own English muffin. If all Senator Obama is peddling is the Camelot mystique, why debunk this mystique?

On the first night of the 2008 Democratic National Convention, Craig Robinson introduced his younger sister. She delivered her speech, during which she sought to portray herself and her family as the embodiment of the American Dream. Obama said both she and her husband believed "that you work hard for what you want in life, that your word is your bond, and you do what you say you're going to do, that you treat people with dignity and respect, even if you don't know them, and even if you don't agree with them." She also emphasized loving her country, in response to criticism for her previous statements about feeling proud of her country for the first time. That keynote address was largely well received and drew mostly positive reviews. A Rasmussen Reports poll found that her favorability among Americans reached 55%.

On an October 6, 2008 broadcast, Larry King asked her if the American electorate was past the Bradley effect. She stated that her husband's achievement of the nomination was a fairly strong indicator that it was. The same night she also was interviewed by Jon Stewart on The Daily Show where she deflected criticism of her husband and his campaign. On Fox News' America's Pulse, E. D. Hill referred to the fist bump shared by the Obamas on the night that he clinched the Democratic presidential nomination as a "terrorist fist jab"; Hill was taken off air and the show itself was cancelled.