Mexican Wine - Enotourism and Festivals in Mexico

Enotourism and Festivals in Mexico

Enotourism in Mexico is centered on the Norte region, although wine festivals exist in the other wine-producing regions. The “Ruta del Vino” (Wine Route) connects the wine producing areas of the municipality of Ensenada, such as the Valley of Guadalupe, the Valley of Llano Colorado, Valley of Santo Tomás and the Valley of San Vicente with the port city of Ensenada and the border cities of Tijuana and Tecate. The Route connects over fifty wineries, along with upscale restaurants, hotels, museums and other attractions of this part of Baja California state. The route is marked by “Ruta del Vino” signs on the roads and highways to promote the area for enotourism, especially from the U.S. border.

Another major tourism draw is the Fiesta de la Vendimia (Vintage Festival), which takes place in Ensenada and the Valley of Guadalupe every year in August. The festivals include wine tasting and contests, winery tours, fishing tournaments, cook-offs, gourmet food and concerts. These events are sponsored and/or organized by the area’s wineries. Since the event occurs in the summer, temperatures can hover around 100 °F (56 °C). Some of the events include “Noche de Cofradia en Ensenada”, which features wine and food tasting from about thirty wineries and restaurants, matching local wines with local culinary specialties. The annual Malagon Family Celebration is held on a 500-acre (200 ha) ranch, vineyard with winery and bed and breakfast. This event includes a horse show, live music, food and wine. The Concurso Internacional Ensenada Tierra del Vino wine competition is also held in the city. Perhaps the most unusual event is at Bibayoff Winery with Russian music, dancers, food and wines.

However the drug war, which mostly takes place in border cities like Tijuana, has hurt this tourism to the area significantly as many U.S. tourists do not want to pass the border towns to get to the relatively calm wine valleys of Baja California.

The Parras Valley in Coahuila has held its Feria de la Uva y el Vino (Festival of Grapes and Wine) since 1945, centered on the town of Parras de la Fuente. The event showcases the area's wines as well as other local products such as handcrafts, candies, denim clothing and food. This event is generally held in June.

In the Center area, Tequisquiapan, Querétaro sponsors an annual cheese and wine festival called the Feria Nacional del Queso y de Vino in the month of June. This event draws local, national and international participants to compete for prizes and provide samples to visitors. This part of Querétaro is not only in wine country, but very near the center of where most Mexican cheeses were developed. Wines featured at this event are sparkling wines, but chardonnays, sauvignon blanc, merlots, pinot noirs and cabernets are also available for tasting. Wines from other parts of Mexico and the world also appear here. A more local celebration in the same area is Querétaro's version of the Vendimia first harvest festival which occurs at various wineries in the state in July. The most notable events occur at the Viñedos La Redonda Winery near Tequisquiapan with music, wine tasting and competitions, gourmet food and a handcrafts exposition.

Winefests in other parts of the country include the Cabo San Lucas Wine and Food Fest (http://www.cabowineandfoodfest.com/) and the Guadalajara Winefest in November (http://winefestmexico.com/WineFest/index.asp).