Relationship With Peanuts
Since 1985, Snoopy, and other Peanuts characters have appeared in MetLife company promotional materials, sales literature, premium items and advertising as spokestoons. Campaigns include “Get Met. It pays.”, “have you met life today?”, “Guarantees for the if in Life” In 2002, MetLife signed a contract that allowed the company to continue to use the Peanuts cartoon characters in its advertising.
Read more about this topic: Metropolitan Life Insurance Company
Famous quotes containing the word relationship:
“We must introduce a new balance in the relationship between the individual and the government—a balance that favors greater individual freedom and self-reliance.”
—Gerald R. Ford (b. 1913)