Metropolitan Life Insurance Company - Relationship With Peanuts

Relationship With Peanuts

Since 1985, Snoopy, and other Peanuts characters have appeared in MetLife company promotional materials, sales literature, premium items and advertising as spokestoons. Campaigns include “Get Met. It pays.”, “have you met life today?”, “Guarantees for the if in Life” In 2002, MetLife signed a contract that allowed the company to continue to use the Peanuts cartoon characters in its advertising.

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