Blimp and Sports Sponsorship
The MetLife blimp program began in 1987 with the “Snoopy 1” airship and, in 1994, expanded to include the “Snoopy 2” airship. The program provides aerial coverage to over 80 major sporting events every year and is currently the official aerial coverage provider of the PGA Tour. “Snoopy 1” and “Snoopy 2” also provide overhead television coverage for the NFL, CBS College Football, the LPGA, the NBA Finals, the Preakness Stakes, and the Kentucky Derby. On August 23, 2011, MetLife agreed to a 25 year sponsorship deal to rename New Meadowlands Stadium in East Rutherford, New Jersey, home of the NFL's New York Giants and New York Jets to MetLife Stadium.
Read more about this topic: Metropolitan Life Insurance Company
Famous quotes containing the word sports:
“Reading about ethics is about as likely to improve one’s behavior as reading about sports is to make one into an athlete.”
—Mason Cooley (b. 1927)