Typeface
Beginning in 1967, Metromedia's television stations began utilizing a sans-serif font for their on-air logo. The typeface was a proprietary font called Metromedia Television Alphabet, which was as distinctive as the typeface employed by Group W for its TV and radio stations beginning in 1963. Metromedia Television Alphabet was used for the channel numbers of its television stations until 1977, when another typeface modeled slightly after the Futura family was introduced.
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