Trademark Licensing and Wine Production
The Meritage agreement stipulates the blends that can be labeled "Meritage", a fee per case (currently $1.00, capped at $500.00 per vintage), and various labeling restrictions.
A red Meritage must be made from a blend of at least two of the following varieties: Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Petit Verdot or Carmenère, with no varietal comprising more than 90% of the blend.
A white Meritage must be made from a blend of at least two or more of the following varieties: Sauvignon Blanc, Sémillon or Muscadelle du Bordelais, with no varietal comprising more than 90% of the blend.
Although not stipulated by the licensing agreement, the Meritage Alliance strongly recommends that wineries label only their best blend Meritage and limit production to no more than 25,000 cases.
Read more about this topic: Meritage
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