Global Editions
Although Men's Health was founded in the U.S., its international editions have made it the world’s largest men’s magazine brand. The magazine's worldwide monthly circulation including all editions has reached 1.85 million and over 20 million readers worldwide. Men's Health is currently published in 39 editions.
International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the "well-educated informal" style of the American edition. Usually these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers.
|
|
Read more about this topic: Men's Health (magazine)
Famous quotes containing the words global and/or editions:
“The Sage of Toronto ... spent several decades marveling at the numerous freedoms created by a “global village” instantly and effortlessly accessible to all. Villages, unlike towns, have always been ruled by conformism, isolation, petty surveillance, boredom and repetitive malicious gossip about the same families. Which is a precise enough description of the global spectacle’s present vulgarity.”
—Guy Debord (b. 1931)
“The next Augustan age will dawn on the other side of the Atlantic. There will, perhaps, be a Thucydides at Boston, a Xenophon at New York, and, in time, a Virgil at Mexico, and a Newton at Peru. At last, some curious traveller from Lima will visit England and give a description of the ruins of St Paul’s, like the editions of Balbec and Palmyra.”
—Horace Walpole (1717–1797)