MegaMemory is a commercial system sold through infomercials that claimed to boost memory via learning mnemonic techniques, developed by Kevin Trudeau. It was one of a range of products that the Federal Trade Commission prosecuted for fraud. Trudeau claimed that help anyone achieve a photographic memory, even people with learning disabilities or low IQ's. The FTC found that the memory system would not enable users to achieve a photographic memory, and the advertising claims were false. Trudeau, along with other marketers, settled out of court for $1.1 million.
Many users did find that the program dramatically helped their memory.
Famous quotes containing the word memory:
“We are made happy when reason can discover no occasion for it. The memory of some past moments is more persuasive than the experience of present ones. There have been visions of such breadth and brightness that these motes were invisible in their light.”
—Henry David Thoreau (1817–1862)