Decline and Discontinuation
In many markets however, CBS also provided sub-feeds of games for affiliates to air on digital subchannels or secondary sister stations. Though these games featured regular advertising and analysis and were only aired in standard definition, it was regarded as duplicative and as the stations offered the coverage for free, Mega March Madness was among the lowest-subscribed DirectTV sports packages as many viewers utilized a secondary cable connection or antenna to receive the games without charge, although in latter years CBS only allowed stations coverage of one further game on a digital subchannel to protect the Mega March Madness package. Further development of streaming of all games over video on demand on the Internet cut further into the package's appeal.
After the 2010 tournament, Mega March Madness was discontinued, as the NCAA's new tournament deal with CBS and the networks of Turner Broadcasting System (TBS, TNT and truTV) facilitated national coverage of every game on a cable or broadcast channel without cut-aways or staggered scheduling, making the Mega March Madness package superfluous.
Read more about this topic: Mega March Madness
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