Mc Donald's Deluxe Line
The McDonald's Deluxe line was a series of sandwiches introduced in the mid-1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and is now is considered one of the most expensive flops of all time.
Read more about Mc Donald's Deluxe Line: History, Product Variants
Famous quotes containing the word line:
“A line will take us hours maybe;
Yet if it does not seem a moment’s thought,
Our stitching and unstitching has been naught.”
—William Butler Yeats (1865–1939)