Background
Mazda introduced rotary engine vehicles in the US in 1971, beginning with the R100, RX-2, RX-3, RX-4, RX-5, and finally three generations of the RX-7 sports car. However, the lack of creature comfort and user-friendliness, coupled with the high price tag and declining interest in sports cars and coupes at this time, led Mazda to pull the RX-7 from most major markets except Japan. After 1995, Mazda suffered from a relatively undistinguished product line in the US save the MX-5 Miata. As popular interest in import tuning and performance cars resurged in the late-1990s, thanks in part to various popular cultural influences, Japanese automakers waded back into the performance and sports car market in the US. In addition, Mazda endeavored to rejuvenate itself around this time, partially with financial and management assistance from Ford, and successfully developed a new product line of high quality cars with desirable styling and superior driving dynamics, beginning with the Mazda6 and followed by the Mazda3, paving way for the arrival for Mazda's next-generation rotary sports car.
Read more about this topic: Mazda RX-8
Famous quotes containing the word background:
“In the true sense one’s native land, with its background of tradition, early impressions, reminiscences and other things dear to one, is not enough to make sensitive human beings feel at home.”
—Emma Goldman (1869–1940)
“I had many problems in my conduct of the office being contrasted with President Kennedy’s conduct in the office, with my manner of dealing with things and his manner, with my accent and his accent, with my background and his background. He was a great public hero, and anything I did that someone didn’t approve of, they would always feel that President Kennedy wouldn’t have done that.”
—Lyndon Baines Johnson (1908–1973)
“Pilate with his question “What is truth?” is gladly trotted out these days as an advocate of Christ, so as to arouse the suspicion that everything known and knowable is an illusion and to erect the cross upon that gruesome background of the impossibility of knowledge.”
—Friedrich Nietzsche (1844–1900)