Mazda RX-8 - Background

Background

Mazda introduced rotary engine vehicles in the US in 1971, beginning with the R100, RX-2, RX-3, RX-4, RX-5, and finally three generations of the RX-7 sports car. However, the lack of creature comfort and user-friendliness, coupled with the high price tag and declining interest in sports cars and coupes at this time, led Mazda to pull the RX-7 from most major markets except Japan. After 1995, Mazda suffered from a relatively undistinguished product line in the US save the MX-5 Miata. As popular interest in import tuning and performance cars resurged in the late-1990s, thanks in part to various popular cultural influences, Japanese automakers waded back into the performance and sports car market in the US. In addition, Mazda endeavored to rejuvenate itself around this time, partially with financial and management assistance from Ford, and successfully developed a new product line of high quality cars with desirable styling and superior driving dynamics, beginning with the Mazda6 and followed by the Mazda3, paving way for the arrival for Mazda's next-generation rotary sports car.

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