Mazda MX5 - From Idea To Production

From Idea To Production

In 1976, Bob Hall, a journalist at Motor Trend magazine who was an expert in Japanese cars and fluent in the language, met Kenichi Yamamoto and Gai Arai, head of Research and Development at Mazda. Yamamoto and Gai Arai asked Hall what kind of car Mazda should make in the future:

I babbled how the simple, bugs-in-the-teeth, wind-in-the-hair, classically-British sports car doesn't exist any more. I told Mr. Yamamoto that somebody should build one inexpensive roadster.

In 1981, Hall moved to a product planning position with Mazda USA and again met Yamamoto, now chairman of Mazda Motors, who remembered their conversation about a roadster and in 1982 gave Hall the go-ahead to research the idea further. At this time Hall hired designer Mark Jordan to join the newly formed Mazda design studio in Southern California. There, Hall and Jordan collaborated on the parameters of the initial image, proportion and visualization of the "light-weight sports" concept. In 1983, the idea turned concept was approved under the "Offline 55" program, an internal Mazda initiative that sought to change the way new models were developed. Thus, under head of project Masakatsu, the concept development was turned into a competition between the Mazda design teams in Tokyo and California.

The Californian team proposed a front-engine, rear-wheel-drive layout, codenamed Duo 101, in line with the British roadster ancestry, but their Japanese counterparts favored the more common front-engine, front-wheel-drive layout or the rear mid-engine, rear-wheel-drive layout.

The first round of judging the competing designs was held in April 1984. At this stage, designs were presented solely on paper. The mid-engined car appeared the most impressive, although it was known at the time that such a layout would struggle to meet the noise, vibration and harshness (NVH) requirements of the project. It was only at the second round of the competition in August 1984, when full-scale clay models were presented, that the Duo 101 won the competition and was selected as the basis for Mazda's new lightweight sports car.

The Duo 101, so named as either a soft top or hard top could be used, incorporated many key stylistic cues inspired by the Lotus Elan, a 1960s roadster. International Automotive Design (IAD) in Worthing, England was commissioned to develop a running prototype, codenamed V705. It was built with a fiberglass body, a 1.4 L (85 cu in) engine from a Mazda Familia and components from a variety of early Mazda models. The V705 was completed in August 1985 and taken to the US where it rolled on the roads around Santa Barbara and got positive reactions.

The project received final approval on 18 January 1986. The model's codename was changed to P729 as it moved into production phase, under head of program Toshihiko Hirai. The task of constructing five engineering mules (more developed prototypes) was again allocated to IAD, which also conducted the first front and rear crash tests on the P729. While Tom Matano, Mark Jordan, Wu Huang Chin, Norman Garrett and Koichi Hayashi worked on the final design, the project was moved to Japan for engineering and production details.

By 1989, with a definitive model name now chosen, the MX-5 (as in "Mazda Experiment", project number 5) was ready to be introduced to the world as a true lightweight sports car, weighing just 940 kg (2,100 lb).

Although Mazda's concept was for the MX-5 to be an inexpensive sports car, the market proved extremely eager for it; the car became an overnight novelty, resulting in many dealers placing customers on lists for pre-order due to the demand exceeding the anticipated supply. Several dealers across North America resultingly took advantage of this high demand and dramatically increased the markup on the vehicle; some asked for as much as USD $17,000 retail price.