Maxim's Catering

Maxim's Caterers Limited (Chinese: 美心食品有限公司; pinyin: Měixīn Shípǐn Yǒuxiàn Gōngsī) is Hong Kong's largest food & beverage corporation and restaurant chain. Founded in 1956 by Dr James Tak Wu and his brother S.T. Wu, along with other shareholders, the Hong Kong-based company operates a diverse range of food outlets, including bakeries, fast food shops, and restaurants offering a variety of Chinese, Japanese, Southeast Asian and other cuisines. The company also provides catering services to specific industrial and commercial businesses as well as schools and hospitals throughout Hong Kong. In addition, Maxim's is a partner with Starbucks Coffee International, Inc. in operating Starbucks outlets in Hong Kong, Macau, Shenzhen and Guangzhou. It is 50% owned by Dairy Farm International Holdings Limited.

Maxim's official aim is to be a "company of three benefits" (「三益公司」 in Chinese); the "three benefits" refer to the employee, the customer and the employer - all three are to be equally well-served by the company.

Famous quotes containing the words maxim and/or catering:

    In controlling men:
    If at first you don’t succeed,
    Why, cry, cry, again.
    —Unknown. A Maxim Revised (l. 3–4)

    No girl who is going to marry need bother to win a college degree; she just naturally becomes a “Master of Arts” and a “Doctor of Philosophy” after catering to an ordinary man for a few years.
    Helen Rowland (1875–1950)