Utica Club is a 5.0% abv pale lager and has 137 calories per 12 US fl oz (355 mL) serving (1,610 kJ/L); introduced in 1933 at the West End Brewing Company (today the Matt Brewing Company). It was the first beer officially sold after Prohibition. It is a minor brand in comparison to the brewery's primary line of Saranac beers. Some affectionately refer to Utica Club as "Uncle Charlie." Accordingly, Utica Club Light (UCL) has been referred to as "Uncle Charlie Lewis."
Utica Club's most famous campaign icons were a pair of talking beer steins, "Schultz and Dooley", who appeared in several popular television commercials that ran from 1959 to 1964. DDB (Doyle Dane Bernbach) copywriter David Reider created the characters and comedian Jonathan Winters supplied the voices of Schultz, Dooley, and the other beer steins that appeared in the commercials. Many Utica Club commercials depicted two characters ending the argument abruptly on ordering a Utica Club beer, leading to the jingle "It's tough to argue over an Utica Club, 'cause they put too much love into it!"
Utica Club sales have seen a 9% sales increase from 2004 to 2005. USA Today reported in 2005 that sales increases of beers such as Utica Club and Pabst Blue Ribbon are part of a 'retro' beer trend among younger beer drinkers during the past several years.
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Famous quotes containing the word club:
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—Mme. Ellen Louise Demorest 1824–1898, U.S. women’s magazine editor and woman’s club movement pioneer. Demorest’s Illustrated Monthly and Mirror of Fashions, p. 203 (January 1870)