History
Dresses did not follow a wearer's body shape until the Middle Ages. When western European dresses began to have seams, affluent pregnant women opened the seams to allow for growth. The Baroque Adrienne was a waistless pregnancy gown with many folds. Aprons were also worn, to close the opening left by jackets. 19th century maternity clothing was tailored to hide pregnancy.
For many decades during the 20th century, maternity wear was considered a "fashion backwater." Pinafores were the most common style and were often sold through nursery shops. Maternity clothing hasn't generally been considered a potentially profitable area for most major clothing manufacturers. This is due to a belief that many women wouldn't purchase clothes intended for only a few months of wearing. However, with wide media interest in celebrity pregnancies beginning in the late 1990s, the maternity wear market grew 10% between 1998 and 2003. In 2006, Kate Bostock of Marks & Spencer said the demand for maternity clothes was growing because "Nowadays women are working during pregnancy, and travelling, and going to the gym, so their clothing needs are greater and more diverse."
Further developments in maternity clothing styles have meant that many maternity tops are also made to enable discreet nursing, extending the usable life of maternity clothes beyond just the period whilst pregnant.
Read more about this topic: Maternity Clothing
Famous quotes containing the word history:
“It is my conviction that women are the natural orators of the race.”
—Eliza Archard Connor, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 9, by Susan B. Anthony and Ida Husted Harper (1902)
“He wrote in prison, not a History of the World, like Raleigh, but an American book which I think will live longer than that. I do not know of such words, uttered under such circumstances, and so copiously withal, in Roman or English or any history.”
—Henry David Thoreau (1817–1862)
“History is more or less bunk. It’s tradition. We don’t want tradition. We want to live in the present and the only history that is worth a tinker’s damn is the history we make today.”
—Henry Ford (1863–1947)