Service
The service, collectively known as The Massive Network, allows game developers to place advertisements within video games by providing a software development kit (SDK) and servers to host advertisements to be streamed to clients when the game is played. The streaming of advertisements allows old advertisements to be removed and more contextual ones applied in their place. Where games such as Need For Speed: Most Wanted had static advertisements for Cingular and Burger King, advertisements supplied by a streaming network allow more temporary ads such as movie or TV show posters. Both the publisher and Massive can then continue to make money after the game has been sold.
The software is made so as to capture the proper demographic: it would be a problem to advertise an R-rated movie in an G-rated game or to place advertisements that conflict with a game's genre.
First, placement and layout of the advertisements is planned by the developers with help from Massive. Advertisements can be any texture, but to maintain realism, advertisements are generally placed on objects such as posters, billboards, storefronts, and other likely media. Massive calls this "Phase I: Design of the Inventory Elements."
Second, the SDK is integrated with the game to act as a client to Massive's ad servers. It allows the game to fetch the ad, display it on a surface, and analyze how the player acts around it. Massive refers to this as "Phase II: Integration of the Software Development Kit (SDK)."
Third is self-explanatory, "Phase III: Testing & Support." These are the software testing and deployment steps.
Read more about this topic: Massive Incorporated
Famous quotes containing the word service:
“The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of his country; but he that stands it NOW deserves the love and thanks of man and woman.”
—Thomas Paine (1737–1809)
“The ability to think straight, some knowledge of the past, some vision of the future, some skill to do useful service, some urge to fit that service into the well-being of the community,—these are the most vital things education must try to produce.”
—Virginia Crocheron Gildersleeve (1877–1965)
“The service a man renders his friend is trivial and selfish, compared with the service he knows his friend stood in readiness to yield him, alike before he had begun to serve his friend, and now also. Compared with that good-will I bear my friend, the benefit it is in my power to render him seems small.”
—Ralph Waldo Emerson (1803–1882)