Background
Marvel Comics Group first entered the animated field through licensing to Grantray-Lawrence Animation for The Marvel Super Heroes anthology series in the 1966. Marvel worked with Grantray-Lawrence, Hanna-Barbera and DePatie-Freleng Enterprises on other animated series until 1980. In 1980, Cadence Industries would purchase the remainder of DePatie-Freleng Enterprises to form Marvel Productions. Marvel Productions was merged into New World Entertainment's operations with the Marvel Entertainment Group's sale to Andrews Group, a Perlman corporation, in 1989. Marvel Productions became New World Animation by 1993. Marvel Entertainment Group then set up a division, Marvel Films, to work with New World Entertainment's New World Family Filmworks, Inc., both under Avi Arad as president. Marvel Films Animation was set up and produced only a single show, Spider-Man in 1994. During this time, New World Animation and Saban Entertainment produced additional shows, with Saban eventually taking over production. In August 1996, Marvel Entertainment Group decided to incorporate Marvel Films as Marvel Studios with the sale of New World Communications Group, Inc., Marvel's fellow Andrews Group subsidiary in film and television stations, funded with a sale of Toy Biz stock.
Read more about this topic: Marvel Animation
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