Brands
Most of the current brands of commercially available marshmallows in the United States are made and copacked by Kraft Foods and Doumak, Inc, under such names as Jet-Puffed, Campfire, Kidd and numerous "private label" store brands. Marshmallows are used in S'mores, Mallomars, MoonPies and other chocolate-coated treats, Peeps, Whippets and other sweets, Rice Krispies treats, ice cream flavors such as Rocky Road, as a topping for hot chocolate, candied yams, and in several other foodstuffs.
Marshmallows are manufactured in the United Kingdom by, amongst others, Haribo, Barrett, Princess, and numerous 'non' brand companies including shops and supermarkets.
Marshmallows are popular in Asia, particularly in the previous colonies of the UK. One of the largest suppliers in Asia is Erko Foods, based in China. The company exports to 56 countries. Erko is also the market leader in the Middle East, where their Halal marshmallow is sold.
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