Marlboro Man - Controversy

Controversy

Three men who appeared in Marlboro advertisements—Wayne McLaren, David McLean and Dick Hammer—died of lung cancer, thus earning Marlboro cigarettes, specifically Marlboro Reds, the nickname "Cowboy killers". McLaren testified in favor of anti-smoking legislation at the age of 51. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad, a position it later amended to maintaining that while he did appear in ads, he was not the Marlboro Man, considering Winfield as the holder of that title. McLaren died before his 52nd birthday in 1992.

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