The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services.
The marketing supply chain is often made up of numerous partners inside and outside of the organization – such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others – all interconnected through often very complex relationships with little to no measurement in efficiency..
From product brochures and promotional flyers to point-of-sale systems and store signage, each of these supplies must be acquired, managed and ultimately distributed to customers, sales teams, branch offices, retail outlets, dealers, distributors and other key audiences around the world.
Read more about Marketing Supply Chain: Flow
Famous quotes containing the words supply and/or chain:
“Artistic inspiration ignores the law of supply and demand.”
—Mason Cooley (b. 1927)
“By this unprincipled facility of changing the state as often, and as much, and in as many ways as there are floating fancies or fashions, the whole chain and continuity of the commonwealth would be broken. No one generation could link with the other. Men would become little better than the flies of a summer.”
—Edmund Burke (1729–1797)