Research Competitions
MSI research competitions support the development of new conceptual frameworks and avenues for marketing thought. Academic researchers submit proposals that address a novel problem with a balance of rigor and relevance. These are reviewed by a set of academic thought leaders, guided by an advisory committee of industry experts. Findings from competitions are reported in publications and at conferences. Recent competitions include:
- Ideas Challenge
- Communication and Branding in a Digital Era
- Innovation
- Modeling ‘Multichannel’ Customer Behavior, co-sponsored by the Wharton Interactive Media Initiative
- Shopper Marketing, co-sponsored by the Association for Consumer Research
Read more about this topic: Marketing Science Institute
Famous quotes containing the word research:
“Our science has become terrible, our research dangerous, our findings deadly. We physicists have to make peace with reality. Reality is not as strong as we are. We will ruin reality.”
—Friedrich Dürrenmatt (1921–1990)