Processes
MPM professionals develop closed-loop business processes for data collection, performance target setting, measurement and reporting.
Processes must describe a document outlining the step-by-step actions that marketing must take to follow the process consistently. A valuable aid is the process map. Process mapping is a technique to create a clearly defined objective to meeting business results. It provides a systematic description of the actions taken by marketing personnel as they use a specific set of activities to produce a defined set of outcomes. It can also help identify skills the organization may need to implement the plan. In addition, an organization can use the process map to identify technology and training requirements. For organizations committed to implementing ISO 9001, process maps are an integral part of quality management.
The marketing metrics continuum provides a framework for how to categorize metrics from the tactical to strategic. By navigating this metrics continuum, from activity-based to predictive, marketers can move towards more effective marketing measurement and align measurement and metrics with business outcomes.
Read more about this topic: Marketing Performance Measurement And Management
Famous quotes containing the word processes:
“The higher processes are all processes of simplification. The novelist must learn to write, and then he must unlearn it; just as the modern painter learns to draw, and then learns when utterly to disregard his accomplishment, when to subordinate it to a higher and truer effect.”
—Willa Cather (1873–1947)
“It has become a people’s war, and peoples of all sorts and races, of every degree of power and variety of fortune, are involved in its sweeping processes of change and settlement.”
—Woodrow Wilson (1856–1924)
“All the followers of science are fully persuaded that the processes of investigation, if only pushed far enough, will give one certain solution to each question to which they can be applied.... This great law is embodied in the conception of truth and reality. The opinion which is fated to be ultimately agreed to by all who investigate is what we mean by the truth, and the object represented in this opinion is the real.”
—Charles Sanders Peirce (1839–1914)