Merchandise and Promotions
The launch of Halo 3 coincided with the release of various games, action figures, and collectible toys. WizKids developed a Clix collectible miniatures game entitled Halo ActionClix which was released on September 18, 2007. The tabletop game features miniature figures from the Halo universe, including characters and vehicles. Halo ActionClix figures were occasionally bundled with the game in promotional packs, and Gamestation stores in the United Kingdom offered a Master Chief figurine to the first 1000 pre-orders of the Halo 3 Legendary Edition.
While previous Halo action figure series were produced by Joyride Studios, Todd McFarlane produced several sets of Halo 3-related action figures. In addition to articulated figures released throughout 2008, McFarlane also released 12" inarticulate and more detailed figurines in November. Other companies which produced Halo 3 figures and statues include Kotobukiya, a Japanese company specializing in high-end statues and replicas, and Weta Collectibles, a division spawned from the famed physical effects company Weta Workshop. Weta Collectibles auctioned four of the statues in their lineup, specially cast in solid sterling silver, for auction on eBay during August.
Microsoft collaborated with other companies to produce Halo-themed merchandise and promotions at retailers and vendors. PepsiCo created a variant of Mountain Dew called Game Fuel. 7-Eleven sold a Slurpee version of the drink. Burger King announced a special promotion starting September 24, 2007 featuring Halo designs and characters on food wrappings. Microsoft sponsored the #40 car driven by David Stremme for Chip Ganassi Racing in the Dover 400 Nextel Cup Series. The racecar featured a Halo 3 inspired paintjob featuring the title for the game printed prominently on the hood and rear bumper, as well as large pictures of Master Chief on each of the rear fenders.
Read more about this topic: Marketing Of Halo 3
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